Hästens Sound Lab
Brand environment for a collaboration between Hästens and Spotify Business
Hästens makes the world’s most expensive beds. And because most people buy a bed less often than they buy a car, every second a potential customer spends in their stores counts.
Together with Hästens we created a Sleep Lab to test out the perfect combination of sleepy sounds and comfy beds. During this time, customers from the nearby Hästens’ store were invited to the Sound Lab for a quick nap and a survey.
We transformed part of the Soundtrack Your Brand office into a combined sales and showroom. We collaborated with chosen clients to try out and experience our latest technology and conduct research.
Together with Hästens we created a Sleep Lab to test out the perfect combination of sleepy sounds and comfy beds. During this time, customers from the nearby Hästens’ store were invited to the Sound Lab for a quick nap and a survey.
We transformed part of the Soundtrack Your Brand office into a combined sales and showroom. We collaborated with chosen clients to try out and experience our latest technology and conduct research.
Project credits
Planning, design and project management – Niklas Alvarsson
