https://getniklas.com niklas Tue, 02 Aug 2022 10:28:58 +0000 https://getniklas.com en https://getniklas.com/Slideshow Sun, 06 Jan 2019 12:24:26 +0000 niklas https://getniklas.com/Slideshow Before anything else, we’re all human A workspace for a tech company, a digital music service, a shoe store concept, a launch strategy for electric cars, or a brand identity:&nbsp;in everything I do, the human experience is my starting point, my guide and my goal. Get Niklas → &nbsp; https://getniklas.com/Projects Sun, 06 Jan 2019 12:24:27 +0000 niklas https://getniklas.com/Projects Soundtrack Service design and brand identity <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b9a0759b7faba8e467fe1edf267b772c199dba5443805c70d184eb301225aedb/Soundtrack--Storefront-cover.png" data-mid="36278688" border="0" src="https://freight.cargo.site/w/1000/i/b9a0759b7faba8e467fe1edf267b772c199dba5443805c70d184eb301225aedb/Soundtrack--Storefront-cover.png" /> Spotify Business Service design and brand identity <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a84165a061328bb3dc85bbc77422fde02f3295acf5b796e116d02d9b26b502be/spotify_business_01_3200x2000-design-S.png" data-mid="32793355" border="0" src="https://freight.cargo.site/w/1000/i/a84165a061328bb3dc85bbc77422fde02f3295acf5b796e116d02d9b26b502be/spotify_business_01_3200x2000-design-S.png" /> Soundtrack Your Brand Brand identity <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5ac9e2d4a23c6514cc15ea759803f9cec98a872f0d2d9e5d496f7fe8f13c9255/syb_identity_cover3.png" data-mid="34091387" border="0" src="https://freight.cargo.site/w/1000/i/5ac9e2d4a23c6514cc15ea759803f9cec98a872f0d2d9e5d496f7fe8f13c9255/syb_identity_cover3.png" /> Soundtrack Your Brand Workspace design <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1927e3dc66129169837c8f01ae7c9d57d6bc6f06803b2327545fd1e32b9e9783/spotify_business_office_3200x2000_01.png" data-mid="33242544" border="0" src="https://freight.cargo.site/w/1000/i/1927e3dc66129169837c8f01ae7c9d57d6bc6f06803b2327545fd1e32b9e9783/spotify_business_office_3200x2000_01.png" /> With over 18 years of experience across Sweden, UK, and Australia, I’ve built a broad expertise that spans communication design, brand and marketing strategy, digital products (UI/UX), advertising, and physical experiences including retail and workspaces. Mavenoid Brand platform and product design <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3aa9513824e3a2ccee905980a78c9f00be5354dbe1b3e71c10aaf32d88ed96c0/Mavenoid--Cover.png" data-mid="195011421" border="0" src="https://freight.cargo.site/w/1000/i/3aa9513824e3a2ccee905980a78c9f00be5354dbe1b3e71c10aaf32d88ed96c0/Mavenoid--Cover.png" /> Voi Tone-of-voice and brand strategy(More info on request) <img width="3200" height="2001" width_o="3200" height_o="2001" data-src="https://freight.cargo.site/t/original/i/8d8e5d47edb0e8ef8c801ef2c0cec2dac6146129a6a8be6a4cf43ee1dbeae463/Voi--Cover-03.png" data-mid="195008951" border="0" src="https://freight.cargo.site/w/1000/i/8d8e5d47edb0e8ef8c801ef2c0cec2dac6146129a6a8be6a4cf43ee1dbeae463/Voi--Cover-03.png" /> Compass Brand identity <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3503e93bf67884745a69abdae2915e7fad849714f1f09f362e5052e7aa736bb3/compass_brochure_mockups_3200x2000_02.png" data-mid="33467291" border="0" src="https://freight.cargo.site/w/1000/i/3503e93bf67884745a69abdae2915e7fad849714f1f09f362e5052e7aa736bb3/compass_brochure_mockups_3200x2000_02.png" /> Macleay Manning Brand and retail concept <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/dbfa7f6f0877f693a5259790cb8ebbd228a589db2249681b92fde1fe399c86cb/macleay_manning_cover.png" data-mid="34100213" border="0" src="https://freight.cargo.site/w/1000/i/dbfa7f6f0877f693a5259790cb8ebbd228a589db2249681b92fde1fe399c86cb/macleay_manning_cover.png" /> Hästens Sound Lab Branded environment <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fb086ef209694861f88e5dd1cc7cca414a6868109006afcd1215a9d51d777e78/spotify_business_office_3200x2000_23.png" data-mid="33272245" border="0" src="https://freight.cargo.site/w/1000/i/fb086ef209694861f88e5dd1cc7cca414a6868109006afcd1215a9d51d777e78/spotify_business_office_3200x2000_23.png" /> Time drag Urban design &amp; place identity <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e18eb4be32b0127d675cc396b21e75b1158e52a3678643d54204cb7b7a553759/time_drag_04.png" data-mid="34102647" border="0" src="https://freight.cargo.site/w/1000/i/e18eb4be32b0127d675cc396b21e75b1158e52a3678643d54204cb7b7a553759/time_drag_04.png" /> Soundtrack Studios Workspace design <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0da5f9ec240a28bd34404ed0cc0f315c4291592526d049f90c95d3961f42752b/cover_soundtrack_studios.png" data-mid="149411973" border="0" src="https://freight.cargo.site/w/1000/i/0da5f9ec240a28bd34404ed0cc0f315c4291592526d049f90c95d3961f42752b/cover_soundtrack_studios.png" /> Thoughts on design Creative strategy <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/aba88a39d86a4da387729831ac0baf93b1749ca04f5db6a9203d8087367c1988/design-thinking_coming_soon.png" data-mid="34329826" border="0" src="https://freight.cargo.site/w/1000/i/aba88a39d86a4da387729831ac0baf93b1749ca04f5db6a9203d8087367c1988/design-thinking_coming_soon.png" /> https://getniklas.com/Macleay-Manning Sun, 06 Jan 2019 12:24:28 +0000 niklas https://getniklas.com/Macleay-Manning Personal shopping&nbsp;—updated and upsized Expansion strategy, retail concept and brand identity for Macleay Manning <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/da316e64ef437c0c875ddaa11b67d4e5bd7c71ac65fb596c33d849ba4bae6481/macleay_manning_outside.png" data-mid="34093791" border="0" src="https://freight.cargo.site/w/1000/i/da316e64ef437c0c875ddaa11b67d4e5bd7c71ac65fb596c33d849ba4bae6481/macleay_manning_outside.png" /> Homewares store Macleay on Manning is a classic shopping destination in Sydney. Owners Jill and Rod Ordish travel the world to find unusual items that you wont’t find elsewhere. Their personal approach is key to the success and is what keeps customers coming back year after year. Challenge A decade after its installation they’re planning a move to a larger space. The new store concept is part of an updated business strategy which sets a direction for the next ten years.&nbsp;Macleay Manning needs to begin to cater for a new generation of shoppers. They’re design conscious and digitally savvy. How do you stay relevant when you rely so heavily on personal connection if you may never meet your customers face-to-face? &nbsp; <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/225fc8e3b1eeb7bed7457d776ba5a212ce2e3e950c3fc94f4fe25ce06db38390/macleay_manning_storefront.png" data-mid="34097854" border="0" src="https://freight.cargo.site/w/1000/i/225fc8e3b1eeb7bed7457d776ba5a212ce2e3e950c3fc94f4fe25ce06db38390/macleay_manning_storefront.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b0dce713fbb4e5719a6b813e3ac29edf3ee16039cd9cb7264213e1205db56a2b/macleay_manning_entrance.png" data-mid="34098113" border="0" src="https://freight.cargo.site/w/1000/i/b0dce713fbb4e5719a6b813e3ac29edf3ee16039cd9cb7264213e1205db56a2b/macleay_manning_entrance.png" /><img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d2ba62250c000fd1d719409ca14020fabe86745805753650aa5527753f1d1d27/macleay_manning_wall.png" data-mid="34098253" border="0" src="https://freight.cargo.site/w/1000/i/d2ba62250c000fd1d719409ca14020fabe86745805753650aa5527753f1d1d27/macleay_manning_wall.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a96328f664e43a239ee1bb0bc758ab3e5902c6a6307fd0b657310d3c0ee1caaa/macleay_manning_jillies.png" data-mid="34098365" border="0" src="https://freight.cargo.site/w/1000/i/a96328f664e43a239ee1bb0bc758ab3e5902c6a6307fd0b657310d3c0ee1caaa/macleay_manning_jillies.png" /> Solution As the online store will help to reach a wider market, the physical store will become a showroom for lifestyle trends, and focus even more on experience. A new display system adds a whimsical touch that matches and enhances the eclectic product range.&nbsp; <img width="768" height="520" width_o="768" height_o="520" data-src="https://freight.cargo.site/t/original/i/12e571bf63602d90d9b4cf50344f4c20bd9b669a8985a306a123671faaa5a807/niklasalvarsson_com_macleaymanning_09.png" data-mid="34097255" border="0" src="https://freight.cargo.site/w/768/i/12e571bf63602d90d9b4cf50344f4c20bd9b669a8985a306a123671faaa5a807/niklasalvarsson_com_macleaymanning_09.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/620852cf5bd52102c53b089d214fc8043d74a2369008dcc17cf23bcbdc7012fe/furniture_system_01.png" data-mid="34480017" border="0" src="https://freight.cargo.site/w/1000/i/620852cf5bd52102c53b089d214fc8043d74a2369008dcc17cf23bcbdc7012fe/furniture_system_01.png" /><img width="3200" height="1126" width_o="3200" height_o="1126" data-src="https://freight.cargo.site/t/original/i/c2ea2648b6bd929c33778770e584135faecf4c1873f5a737a0dc254dea296838/furniture_system_02.png" data-mid="34480018" border="0" src="https://freight.cargo.site/w/1000/i/c2ea2648b6bd929c33778770e584135faecf4c1873f5a737a0dc254dea296838/furniture_system_02.png" /> Technology for a more human experience The proposed customer journey takes into account that customers will come in from a range of channels. The new ecosystem will give existing and new customers the opportunity to deepen their connection with Macleay Manning.&nbsp;In-store signs help to tell stories and are linked with the blog where customers can get behind the scenes and follow the owners on their travels. <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/98ddf0da76a341e91e2ca70e08583e2f6cb23b78612e5a356f1af68190e10c0f/macleay_manning_new_offering.png" data-mid="34095411" border="0" src="https://freight.cargo.site/w/1000/i/98ddf0da76a341e91e2ca70e08583e2f6cb23b78612e5a356f1af68190e10c0f/macleay_manning_new_offering.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/eefe02b07f8b1a96fd6a49245dce15ce5e179107a51e9c149c0b3932e8be1810/macleay_manning_customer_journey.png" data-mid="34094730" border="0" src="https://freight.cargo.site/w/1000/i/eefe02b07f8b1a96fd6a49245dce15ce5e179107a51e9c149c0b3932e8be1810/macleay_manning_customer_journey.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6e4c87e59097001e4eb8aa2123fb73484ecec0d8d23512f056e9358d544ff39d/macleay_manning_sectioning.png" data-mid="34092701" border="0" src="https://freight.cargo.site/w/1000/i/6e4c87e59097001e4eb8aa2123fb73484ecec0d8d23512f056e9358d544ff39d/macleay_manning_sectioning.png" /><img width="768" height="520" width_o="768" height_o="520" data-src="https://freight.cargo.site/t/original/i/c951a6f9377a87c2a39fd6b4d2fd6f89d1d79ff3320ff090c38e6de5cc97236c/niklasalvarsson_com_macleaymanning_12.png" data-mid="34097266" border="0" src="https://freight.cargo.site/w/768/i/c951a6f9377a87c2a39fd6b4d2fd6f89d1d79ff3320ff090c38e6de5cc97236c/niklasalvarsson_com_macleaymanning_12.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/dcf9c4329cf11860e51848f8cac1230d1b5f990182c89495980f0c85b16ef673/macleay_manning_identity_04.png" data-mid="34094124" border="0" src="https://freight.cargo.site/w/1000/i/dcf9c4329cf11860e51848f8cac1230d1b5f990182c89495980f0c85b16ef673/macleay_manning_identity_04.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e152ee2f3f5fcdfeff6ad970b2660649a10a1e4ad9d8f761c40b27720a1e64fa/macleay_manning_business-cards-adjusted.png" data-mid="34729234" border="0" src="https://freight.cargo.site/w/1000/i/e152ee2f3f5fcdfeff6ad970b2660649a10a1e4ad9d8f761c40b27720a1e64fa/macleay_manning_business-cards-adjusted.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a89368b9fc92b67991a42833d276ba6fa6467ebd17ed194548fffffcc6482d79/macleay_manning_shopping-bag-3.png" data-mid="34729867" border="0" src="https://freight.cargo.site/w/1000/i/a89368b9fc92b67991a42833d276ba6fa6467ebd17ed194548fffffcc6482d79/macleay_manning_shopping-bag-3.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/dbfa7f6f0877f693a5259790cb8ebbd228a589db2249681b92fde1fe399c86cb/macleay_manning_cover.png" data-mid="34462444" border="0" src="https://freight.cargo.site/w/1000/i/dbfa7f6f0877f693a5259790cb8ebbd228a589db2249681b92fde1fe399c86cb/macleay_manning_cover.png" /> A constantly evolving celebration Macleay Manning have always recognised and championed Australian design and art. It’s further manifested as they’ll now develop seasonal patterns together with local artists. It keeps the identity naturally evolving, and it reinforces their image as a brand constantly with one foot in the world, and one in the local neighbourhood. <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/884eb5af05d8cec28cb5b8773e30e2a48052b8df5e8963d62ac1511cf554e899/macleay_manning_patternsA.png" data-mid="34461696" border="0" src="https://freight.cargo.site/w/1000/i/884eb5af05d8cec28cb5b8773e30e2a48052b8df5e8963d62ac1511cf554e899/macleay_manning_patternsA.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9db66d4cd5b5ceb69dd59b944405944959b77f4d8168284b04a808d4349a782c/macleay_manning_patternsB.png" data-mid="34461697" border="0" src="https://freight.cargo.site/w/1000/i/9db66d4cd5b5ceb69dd59b944405944959b77f4d8168284b04a808d4349a782c/macleay_manning_patternsB.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/397608853386ab5fcce0741ac410a95078ed153d482bd91778384038add84e55/macleay_manning_identity.png" data-mid="34093134" border="0" src="https://freight.cargo.site/w/1000/i/397608853386ab5fcce0741ac410a95078ed153d482bd91778384038add84e55/macleay_manning_identity.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a71bea85d44dd6c78cf8d9e2ccc4ebd97d84864db06e8447b74b849ebc772162/macleay_manning_identity_03.png" data-mid="34093918" border="0" src="https://freight.cargo.site/w/1000/i/a71bea85d44dd6c78cf8d9e2ccc4ebd97d84864db06e8447b74b849ebc772162/macleay_manning_identity_03.png" /> Project creditsYear 2013Brand identity –&nbsp;Niklas AlvarssonConcept development, spatial design and visualisations – Niklas Alvarsson, Luke Hughes, Samuel Griffiths ←all projects → next project https://getniklas.com/Soundtrack-Your-Brand-Office Wed, 09 Jan 2019 23:44:05 +0000 niklas https://getniklas.com/Soundtrack-Your-Brand-Office Bringing to life poetic functionalism Workplace design for Soundtrack Your Brand In 2015, Soundtrack Your Brand had grown tremendously, and needed a bigger home. Luckily, we found it just three stories below our previous one, and we began the transformation. It’s designed as part workplace, part showroom, part town square, part nightclub. The Soundtrack Your Brand identity was infused into every detail. Functional and stringent, yet playful and surprising. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8d96ce0fc0458a6ee25c7389e8e1d47fdef32c30b5f30222c17a3f1d1983df68/spotify_business_office_01_3200x2000.png" data-mid="34345876" border="0" src="https://freight.cargo.site/w/1000/i/8d96ce0fc0458a6ee25c7389e8e1d47fdef32c30b5f30222c17a3f1d1983df68/spotify_business_office_01_3200x2000.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/20891aa12e4f11858e4e33b94e4a32831decc84ed115e7f0fa9691831c44fcc7/_0016_spotify_business_office_3200x2000_17.png" data-mid="33245258" border="0" src="https://freight.cargo.site/w/1000/i/20891aa12e4f11858e4e33b94e4a32831decc84ed115e7f0fa9691831c44fcc7/_0016_spotify_business_office_3200x2000_17.png" /> <img width="2000" height="3200" width_o="2000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/e64cc01b35d421de5909b04bd035ddc2008203187124c223a8548c45ee0f5649/_0003_spotify_business_office_3200x2000_04.png" data-mid="34345881" border="0" src="https://freight.cargo.site/w/1000/i/e64cc01b35d421de5909b04bd035ddc2008203187124c223a8548c45ee0f5649/_0003_spotify_business_office_3200x2000_04.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a263a98935e4c2b7d800fe8a79f69c82e391803741cd4aa2a879894993a71c06/_0015_spotify_business_office_3200x2000_16.png" data-mid="33245257" border="0" src="https://freight.cargo.site/w/1000/i/a263a98935e4c2b7d800fe8a79f69c82e391803741cd4aa2a879894993a71c06/_0015_spotify_business_office_3200x2000_16.png" /><img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ca9b21386da716c62c363b5773d9a59aad9b25ab80f071e6316b60e9d5befe72/_0008_spotify_business_office_3200x2000_09.png" data-mid="34345879" border="0" src="https://freight.cargo.site/w/1000/i/ca9b21386da716c62c363b5773d9a59aad9b25ab80f071e6316b60e9d5befe72/_0008_spotify_business_office_3200x2000_09.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6ec07c6026e11a02d531783674f211e0114f2b63cdfd700e11ccb971f55194cd/_0006_spotify_business_office_3200x2000_07.png" data-mid="34345878" border="0" src="https://freight.cargo.site/w/1000/i/6ec07c6026e11a02d531783674f211e0114f2b63cdfd700e11ccb971f55194cd/_0006_spotify_business_office_3200x2000_07.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b39ca212198b5b6b845292de6e89bcc72af1c629165ac61cdb68f9f2b2295454/_0012_spotify_business_office_3200x2000_13.png" data-mid="34345877" border="0" src="https://freight.cargo.site/w/1000/i/b39ca212198b5b6b845292de6e89bcc72af1c629165ac61cdb68f9f2b2295454/_0012_spotify_business_office_3200x2000_13.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/936aa412b92b46813dd66413cd7335fe85c3dfbf64ff9f23193cc1e3e4640431/_0007_spotify_business_office_3200x2000_08.png" data-mid="34345880" border="0" src="https://freight.cargo.site/w/1000/i/936aa412b92b46813dd66413cd7335fe85c3dfbf64ff9f23193cc1e3e4640431/_0007_spotify_business_office_3200x2000_08.png" /><img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/84b02f90d2e7b8cb0d14f63bcf2d566a49a47f2c7cba9ebd44037080cf711df7/_0011_spotify_business_office_3200x2000_12.png" data-mid="34345882" border="0" src="https://freight.cargo.site/w/1000/i/84b02f90d2e7b8cb0d14f63bcf2d566a49a47f2c7cba9ebd44037080cf711df7/_0011_spotify_business_office_3200x2000_12.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cca4495ec7d6c14028bde8d1faa77132c3296c7cd98c9fec23c8e2b22bb014cb/_0009_spotify_business_office_3200x2000_10.png" data-mid="34345883" border="0" src="https://freight.cargo.site/w/1000/i/cca4495ec7d6c14028bde8d1faa77132c3296c7cd98c9fec23c8e2b22bb014cb/_0009_spotify_business_office_3200x2000_10.png" /> The Wall of Fame was a celebration to some Soundtrack Your Brand’s first customers. Visitors could try the product and get inspired by their soundtracks – From McDonald’s to Stutterheim to The Fotografiska Museum. The experience continued online as the Soundtrack blog featured longer interviews with these in-store music pioneers. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5cc2cf71c898b97d76a24799f9df33c79834fb237a5ff7f7b7ee46e45bbb9415/_0010_spotify_business_office_3200x2000_11.png" data-mid="34345884" border="0" src="https://freight.cargo.site/w/1000/i/5cc2cf71c898b97d76a24799f9df33c79834fb237a5ff7f7b7ee46e45bbb9415/_0010_spotify_business_office_3200x2000_11.png" /><img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a3e812fc21f69e5f48d689cb0e2fdb6b4b1fe894edf62eb6e7eead022dcc671d/spotify_business_office_3200x2000_25.png" data-mid="33248333" border="0" src="https://freight.cargo.site/w/1000/i/a3e812fc21f69e5f48d689cb0e2fdb6b4b1fe894edf62eb6e7eead022dcc671d/spotify_business_office_3200x2000_25.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/195616e745c830f85e087bdb03b0ebcb5d81ac0480150b64a2a04b8c3bdf0bfb/_0013_spotify_business_office_3200x2000_14.png" data-mid="34345885" border="0" src="https://freight.cargo.site/w/1000/i/195616e745c830f85e087bdb03b0ebcb5d81ac0480150b64a2a04b8c3bdf0bfb/_0013_spotify_business_office_3200x2000_14.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/39a3f202405ba357be5789a5e2db323e59e843eabf36e2115b40d53bdebee17d/_0017_spotify_business_office_3200x2000_19.png" data-mid="33245259" border="0" src="https://freight.cargo.site/w/1000/i/39a3f202405ba357be5789a5e2db323e59e843eabf36e2115b40d53bdebee17d/_0017_spotify_business_office_3200x2000_19.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f2ee19090fb58548b486c2cb1660ed4de84b451ee2e0167d3e67b65343a4d909/_0004_spotify_business_office_3200x2000_05.png" data-mid="33245986" border="0" src="https://freight.cargo.site/w/1000/i/f2ee19090fb58548b486c2cb1660ed4de84b451ee2e0167d3e67b65343a4d909/_0004_spotify_business_office_3200x2000_05.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/561ec8c6160b53a43d498626a9b45414ce4eeadac8fa5a234d354d14e1e80667/_0001_spotify_business_office_3200x2000_02.png" data-mid="34345886" border="0" src="https://freight.cargo.site/w/1000/i/561ec8c6160b53a43d498626a9b45414ce4eeadac8fa5a234d354d14e1e80667/_0001_spotify_business_office_3200x2000_02.png" /><img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9969f6fe7a1060830f59144d119725870d7cf013eef7048530dba071182e7b90/_0005_spotify_business_office_3200x2000_06.png" data-mid="34345887" border="0" src="https://freight.cargo.site/w/1000/i/9969f6fe7a1060830f59144d119725870d7cf013eef7048530dba071182e7b90/_0005_spotify_business_office_3200x2000_06.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/930d348f2a518b88eb0592d921e296ba91fc23a018aecca5861a79f1be56d9e7/_0002_spotify_business_office_3200x2000_03.png" data-mid="34345888" border="0" src="https://freight.cargo.site/w/1000/i/930d348f2a518b88eb0592d921e296ba91fc23a018aecca5861a79f1be56d9e7/_0002_spotify_business_office_3200x2000_03.png" /> Concept, sectioning and flows It became evident that this 750 square meter space would need to be very multi-functional, not only at different times of the day, but conflicting activities would take place simultaneously. Early on, we realised it was necessary to divide the space between areas for informal work, where music would be playing 24/7, and the sound-proofed quiet work area. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2e4d48e8d7c8875095d5e1dd72d774869cfd0b5d19cc96eba368f55a178bc619/syb_office_sectioning.png" data-mid="34343167" border="0" src="https://freight.cargo.site/w/1000/i/2e4d48e8d7c8875095d5e1dd72d774869cfd0b5d19cc96eba368f55a178bc619/syb_office_sectioning.png" /><img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2d0d54d3bbef2644a6d9a71c21748d0f122ad72400639cec8df4ec795cc2b2cc/syb_office_sectioning-2.png" data-mid="34344034" border="0" src="https://freight.cargo.site/w/1000/i/2d0d54d3bbef2644a6d9a71c21748d0f122ad72400639cec8df4ec795cc2b2cc/syb_office_sectioning-2.png" /> The office successfully become the hard work-hard play home we’d wished for. Besides a great place for work, it hosted numerous concerts, panel discussions, and of course, some epic parties and concerts. <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e4eaaa3ff9a6635a8dcc5c1d108a41815a63184ae0b2d1ebacab7da16b40ff38/syb_office_action_0000_Layer-16.png" data-mid="33270005" border="0" src="https://freight.cargo.site/w/1000/i/e4eaaa3ff9a6635a8dcc5c1d108a41815a63184ae0b2d1ebacab7da16b40ff38/syb_office_action_0000_Layer-16.png" /><img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/14cd7acdacf0c31c0f24fa9e7a8d31d1a2b45e36de92a60d630a13449f261f4b/syb_office_action_0007_Layer-9.png" data-mid="33270012" border="0" src="https://freight.cargo.site/w/1000/i/14cd7acdacf0c31c0f24fa9e7a8d31d1a2b45e36de92a60d630a13449f261f4b/syb_office_action_0007_Layer-9.png" /><img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/289b44dd8ece2ae022ba41734c3d58f81b4a419f14168c2953a416fdb819d2d3/syb_office_action_0009_Layer-7.png" data-mid="33270014" border="0" src="https://freight.cargo.site/w/1000/i/289b44dd8ece2ae022ba41734c3d58f81b4a419f14168c2953a416fdb819d2d3/syb_office_action_0009_Layer-7.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0a25b8be2b1f95625fd21c5d570d00d4c21b2ac7cf939d6a7867d1292ddfde30/syb_office_action_0001_Layer-15.png" data-mid="33270006" border="0" src="https://freight.cargo.site/w/1000/i/0a25b8be2b1f95625fd21c5d570d00d4c21b2ac7cf939d6a7867d1292ddfde30/syb_office_action_0001_Layer-15.png" /><img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6592c121661968f5e5a5a25932d2d778e5971a8f79ef1a62a06388402cc61266/syb_office_action_0012_Layer-4.png" data-mid="33270017" border="0" src="https://freight.cargo.site/w/1000/i/6592c121661968f5e5a5a25932d2d778e5971a8f79ef1a62a06388402cc61266/syb_office_action_0012_Layer-4.png" /><img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f91de7d2b0e079354f994e822ae032b6914d93b5e172aa29f0fb13af19d383ad/syb_office_action_0006_Layer-10.png" data-mid="33270011" border="0" src="https://freight.cargo.site/w/1000/i/f91de7d2b0e079354f994e822ae032b6914d93b5e172aa29f0fb13af19d383ad/syb_office_action_0006_Layer-10.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/8f40271c47b3316f1c7eac606167a05eadc7b9afcc327006f3de5d46d511129b/syb_office_action_0005_Layer-11.png" data-mid="33270010" border="0" src="https://freight.cargo.site/w/1000/i/8f40271c47b3316f1c7eac606167a05eadc7b9afcc327006f3de5d46d511129b/syb_office_action_0005_Layer-11.png" /><img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/4704adc54cd7e78c7cb1665ec1e348a3d0f8554859ea733b3021993a3dd4bb0e/syb_office_action_0002_Layer-14.png" data-mid="33270007" border="0" src="https://freight.cargo.site/w/1000/i/4704adc54cd7e78c7cb1665ec1e348a3d0f8554859ea733b3021993a3dd4bb0e/syb_office_action_0002_Layer-14.png" /><img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bc9ea93d3f027909859e545571f03986a19280f803d93f55fd71c74cff357b4f/syb_office_action_0011_IMG_6716.png" data-mid="33270016" border="0" src="https://freight.cargo.site/w/1000/i/bc9ea93d3f027909859e545571f03986a19280f803d93f55fd71c74cff357b4f/syb_office_action_0011_IMG_6716.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/9a675cb916a7ea982e49bee133407449d6d86e8458e6d05bc66848951c9c20f1/syb_office_action_0003_Layer-13.png" data-mid="33270008" border="0" src="https://freight.cargo.site/w/1000/i/9a675cb916a7ea982e49bee133407449d6d86e8458e6d05bc66848951c9c20f1/syb_office_action_0003_Layer-13.png" /><img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b2c69d7e3ae4c052d99f82205709ae1d87d29ecf99eb0083cf74733dfd753caa/syb_office_action_0004_Layer-12.png" data-mid="33270009" border="0" src="https://freight.cargo.site/w/1000/i/b2c69d7e3ae4c052d99f82205709ae1d87d29ecf99eb0083cf74733dfd753caa/syb_office_action_0004_Layer-12.png" /><img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b0ed8a8c28800824516c89d8b2c39cdb740478c7380dbb40013c5ea4e7f50e6e/syb_office_action_0008_Layer-8.png" data-mid="33270013" border="0" src="https://freight.cargo.site/w/1000/i/b0ed8a8c28800824516c89d8b2c39cdb740478c7380dbb40013c5ea4e7f50e6e/syb_office_action_0008_Layer-8.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b1fe681be328c48df4c23edb1acc42fa37249eb1b343cab5a6a778f9df1b1160/syb_office_action_0010_Layer-6.png" data-mid="33270015" border="0" src="https://freight.cargo.site/w/1000/i/b1fe681be328c48df4c23edb1acc42fa37249eb1b343cab5a6a778f9df1b1160/syb_office_action_0010_Layer-6.png" /><img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0bf8d35e1e235566bcef293cb5b9633d9eec5355cd5c7a0299c9baab82fddfc7/syb_office_action_0014_Layer-2.png" data-mid="33270019" border="0" src="https://freight.cargo.site/w/1000/i/0bf8d35e1e235566bcef293cb5b9633d9eec5355cd5c7a0299c9baab82fddfc7/syb_office_action_0014_Layer-2.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/015d68c058b2616da1ea2bfc83085294eb7e6bf73aec3c87b466e089479d8f00/syb_office_action_0013_Layer-3.png" data-mid="33270018" border="0" src="https://freight.cargo.site/w/1000/i/015d68c058b2616da1ea2bfc83085294eb7e6bf73aec3c87b466e089479d8f00/syb_office_action_0013_Layer-3.png" /> Project creditsYear 2015 My role: I managed the entire project, from interviews, planning and concept, to design execution and installation. Stakeholder workshops and creative strategy Planning and project managementConcept, interior design and decorationCustom furnitureLighting design ←all projects → next project https://getniklas.com/Soundtrack-Studios Tue, 02 Aug 2022 10:28:58 +0000 niklas https://getniklas.com/Soundtrack-Studios Soundtrack Studios Workplace design for Soundtrack With the rebrand in 2018, Soundtrack again moved headquarters. The new 1200+ sqm space, which was set over three stories, hosted workstations for 90+ people, 8 meeting rooms, a canteen, a cafe, a bar, a 360° view tower and a town square.&nbsp;The brand’s new vivid personality came to full play in this eclectic space, where graphics and shapes are carefully enhanced by light. All the furniture pieces from previous workspaces were repurposed and included into new creative constellations. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ab3274f62fc8727e84823b19555bbc8f4afa853c043e16ee91ab01d0a3ef102b/soundtrack_studios_3200x2000_02.png" data-mid="149409311" border="0" src="https://freight.cargo.site/w/1000/i/ab3274f62fc8727e84823b19555bbc8f4afa853c043e16ee91ab01d0a3ef102b/soundtrack_studios_3200x2000_02.png" /><img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/01c7e41d295d8eb0bf8d8ad282477720b06422da2b46afac9ebe2ec7ac2562a6/soundtrack_studios_3200x2000_13.png" data-mid="149410798" border="0" src="https://freight.cargo.site/w/1000/i/01c7e41d295d8eb0bf8d8ad282477720b06422da2b46afac9ebe2ec7ac2562a6/soundtrack_studios_3200x2000_13.png" /><img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9641e1bd6d569d00e5bcf0462a80f534ceae58bdf0ff7b4732d2e4f6093c5e4d/soundtrack_studios_3200x2000_03.png" data-mid="149409312" border="0" src="https://freight.cargo.site/w/1000/i/9641e1bd6d569d00e5bcf0462a80f534ceae58bdf0ff7b4732d2e4f6093c5e4d/soundtrack_studios_3200x2000_03.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5c0373f28f9887cbe288a1815b116fa654f8302aefcb7802b05fd9418d951270/soundtrack_studios_3200x2000_04.png" data-mid="149409313" border="0" src="https://freight.cargo.site/w/1000/i/5c0373f28f9887cbe288a1815b116fa654f8302aefcb7802b05fd9418d951270/soundtrack_studios_3200x2000_04.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/eb4e35276051bc7756ea5c1c617a533630e58bc94f98517f0c7fa21179da8df5/soundtrack_studios_3200x2000_11.png" data-mid="149409321" border="0" src="https://freight.cargo.site/w/1000/i/eb4e35276051bc7756ea5c1c617a533630e58bc94f98517f0c7fa21179da8df5/soundtrack_studios_3200x2000_11.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/69f1f66dfa681204995cb15d0260cb4d0672ca51d87af3d8e2902d6d092fbece/soundtrack_studios_3200x2000_01.png" data-mid="149409310" border="0" src="https://freight.cargo.site/w/1000/i/69f1f66dfa681204995cb15d0260cb4d0672ca51d87af3d8e2902d6d092fbece/soundtrack_studios_3200x2000_01.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1f2716ae509549eda4e76cb50bf73760cdff2a64fddc4df82a095fb706f2c1c3/soundtrack_studios_3200x2000_08.png" data-mid="149409317" border="0" src="https://freight.cargo.site/w/1000/i/1f2716ae509549eda4e76cb50bf73760cdff2a64fddc4df82a095fb706f2c1c3/soundtrack_studios_3200x2000_08.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c71cdc5fe4a355e7f4cb73ac16107eedfba5dce3c9c719f1bdd44bd491649726/soundtrack_studios_3200x2000_09.png" data-mid="149409318" border="0" src="https://freight.cargo.site/w/1000/i/c71cdc5fe4a355e7f4cb73ac16107eedfba5dce3c9c719f1bdd44bd491649726/soundtrack_studios_3200x2000_09.png" /><img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/55aa51808fd0beba35f8f4fa0a243d567ca20d7f814ff4670b8fd4f05eec679a/soundtrack_studios_3200x2000_10.png" data-mid="149409319" border="0" src="https://freight.cargo.site/w/1000/i/55aa51808fd0beba35f8f4fa0a243d567ca20d7f814ff4670b8fd4f05eec679a/soundtrack_studios_3200x2000_10.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4503b8fdc45694a4f6acfa155e270606182cb7e20aacc1f836b3424575a77eee/soundtrack_studios_3200x2000_06.png" data-mid="149409315" border="0" src="https://freight.cargo.site/w/1000/i/4503b8fdc45694a4f6acfa155e270606182cb7e20aacc1f836b3424575a77eee/soundtrack_studios_3200x2000_06.png" /><img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/35506401890356c65ad8bfdfb74a72dd5b73ed6f5264e8ff96560a87e58ff76c/soundtrack_studios_3200x2000_05.png" data-mid="149409314" border="0" src="https://freight.cargo.site/w/1000/i/35506401890356c65ad8bfdfb74a72dd5b73ed6f5264e8ff96560a87e58ff76c/soundtrack_studios_3200x2000_05.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/935b27d01c6a2bad36b2f9f43849a6ce6c79f6f59698be40ee6e0add266f11c9/soundtrack_studios_3200x2000_12.png" data-mid="149409322" border="0" src="https://freight.cargo.site/w/1000/i/935b27d01c6a2bad36b2f9f43849a6ce6c79f6f59698be40ee6e0add266f11c9/soundtrack_studios_3200x2000_12.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1c76ecf9f09fd3eeac7321135c612ad4f8d17f062b5ff4538741f4839950ef1b/soundtrack_studios_3200x2000_14.png" data-mid="149410991" border="0" src="https://freight.cargo.site/w/1000/i/1c76ecf9f09fd3eeac7321135c612ad4f8d17f062b5ff4538741f4839950ef1b/soundtrack_studios_3200x2000_14.png" /> <img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f455afd7d4c66c47624cb810a4c43b48dd4b5ce007cd767f761686c08a192b32/soundtrack_studios_1333x2000_11.png" data-mid="149409308" border="0" src="https://freight.cargo.site/w/1000/i/f455afd7d4c66c47624cb810a4c43b48dd4b5ce007cd767f761686c08a192b32/soundtrack_studios_1333x2000_11.png" /> Project creditsYear 2018 Concept and interior designReseach, planning and project management Custom furniture and art installations WayfindingLighting design Creative partner – Amelie Mogard (Nordiska Galleriet) Photography – Måns Berg Lighting and technology partner – El &amp; Ljusdesign ←all projects → next project https://getniklas.com/Soundtrack-Your-Brand-Identity Tue, 29 Jan 2019 15:20:58 +0000 niklas https://getniklas.com/Soundtrack-Your-Brand-Identity Make a bang Brand identity for Soundtrack Your Brand Soundtrack Your Brand was founded together with Spotify in 2013 to design a new streaming service entirely aimed at the needs of business users. It would be run as a separate company but still share some DNA with the Spotify brand. Challenge “What does your brand sound like?” was one of the things we asked new customers. Their music taste was as diverse as the industries they worked in. From bike shops, to hamburger chains, to exclusive hotels. We wanted the new identity to somehow represent all of them. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/89cc1afa861f5689d7d3ff0849cf0d4e09d327c1a6ed428e619f707ff625a848/syb_logo_3200_2000_01.png" data-mid="34057152" border="0" src="https://freight.cargo.site/w/1000/i/89cc1afa861f5689d7d3ff0849cf0d4e09d327c1a6ed428e619f707ff625a848/syb_logo_3200_2000_01.png" /> Solution The brand celebrates all sounds. It reminds you of all the small noises that exist around us, which we rarely think about. The brand makes witty use of sounds for words, onomatopoeia, to make the invisible visible. Print and stationery use materials that produce sound, such as bubble wrap and tear-off flaps. Textures and patterns resemble beats and rhythm. The formula:&nbsp;If it sounds, it’s on brand. The simple system is easy-to-understand for anyone who works with the brand.&nbsp; <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bde680473a9a0e7d4f1686a574bafa6bc586b8aaf19f8d08752c08ca1a676ae4/colour_palette_animation_04.gif" data-mid="34057657" border="0" src="https://freight.cargo.site/w/1000/i/bde680473a9a0e7d4f1686a574bafa6bc586b8aaf19f8d08752c08ca1a676ae4/colour_palette_animation_04.gif" /><img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fa217035fe2ba4b2720adb2d3d9cf87cfd66bfa58f9a37b459edb5336ed78042/onomatopoeia_animation_02.gif" data-mid="34492677" border="0" src="https://freight.cargo.site/w/1000/i/fa217035fe2ba4b2720adb2d3d9cf87cfd66bfa58f9a37b459edb5336ed78042/onomatopoeia_animation_02.gif" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c73337c6a72a7dea916065f647c74ef9b9e1b6f44b4b80dd5512e163cb257831/onomatopoeia_animation_01.gif" data-mid="34067398" border="0" src="https://freight.cargo.site/w/1000/i/c73337c6a72a7dea916065f647c74ef9b9e1b6f44b4b80dd5512e163cb257831/onomatopoeia_animation_01.gif" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f3eef86cbd4841cdd1aa754cec0301d51febc6c800b6f72d5357d1a9c7fa16e6/syb_identity_guides.png" data-mid="34089222" border="0" src="https://freight.cargo.site/w/1000/i/f3eef86cbd4841cdd1aa754cec0301d51febc6c800b6f72d5357d1a9c7fa16e6/syb_identity_guides.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2fecd3340347d7e6c265bf0fc671273edbc35ab7378ee9925987c151321a3481/syb_stationery.png" data-mid="34049427" border="0" src="https://freight.cargo.site/w/1000/i/2fecd3340347d7e6c265bf0fc671273edbc35ab7378ee9925987c151321a3481/syb_stationery.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6d9a5a0667c8b5a789afbe5254b4a497a12a266beb10170f454efd26212eab47/syb_business_cards.png" data-mid="34046268" border="0" src="https://freight.cargo.site/w/1000/i/6d9a5a0667c8b5a789afbe5254b4a497a12a266beb10170f454efd26212eab47/syb_business_cards.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/87bca3305a9c109b70424305fbc20e1dfa6d3e61ec20dd060c676253e24549f0/syb_envelopes.png" data-mid="34042254" border="0" src="https://freight.cargo.site/w/1000/i/87bca3305a9c109b70424305fbc20e1dfa6d3e61ec20dd060c676253e24549f0/syb_envelopes.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3be3f0cb2e4f744c5319da5fcb5c103662097f4ed910584e37289d91b25fd671/syb_computer_sleeves.png" data-mid="34041701" border="0" src="https://freight.cargo.site/w/1000/i/3be3f0cb2e4f744c5319da5fcb5c103662097f4ed910584e37289d91b25fd671/syb_computer_sleeves.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a4dbd8ead71fa48a21ed4e661f00ee1ddae0dd46c6ee94dacf2058e9ec75318d/syb_computer_tote.png" data-mid="34041757" border="0" src="https://freight.cargo.site/w/1000/i/a4dbd8ead71fa48a21ed4e661f00ee1ddae0dd46c6ee94dacf2058e9ec75318d/syb_computer_tote.png" /><img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5447216fd6e344adc8b6c4f91c793ed657bacb5e80c2d8cd35c45da317a58a48/syb_computer_sleeves_tag.png" data-mid="34041755" border="0" src="https://freight.cargo.site/w/1000/i/5447216fd6e344adc8b6c4f91c793ed657bacb5e80c2d8cd35c45da317a58a48/syb_computer_sleeves_tag.png" /> Concept for Soundtrack Your Brand’s first home The fast-growing company made a big bang when it released its first product and soon needed a much bigger office. We moved before we had the chance to implement this concept. &nbsp; <img width="3200" height="500" width_o="3200" height_o="500" data-src="https://freight.cargo.site/t/original/i/5e91757b54cf89e6a220236ca8f2e38c8578d939264d67c93bb08b281430a4ad/syb_office_elevation.png" data-mid="34043576" border="0" src="https://freight.cargo.site/w/1000/i/5e91757b54cf89e6a220236ca8f2e38c8578d939264d67c93bb08b281430a4ad/syb_office_elevation.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/40233f0e3c82b8cf79c6aa9e0ea96232b11437ad816d46256b56f08ae79f0d79/syb_office_1_06.png" data-mid="34044556" border="0" src="https://freight.cargo.site/w/1000/i/40233f0e3c82b8cf79c6aa9e0ea96232b11437ad816d46256b56f08ae79f0d79/syb_office_1_06.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9c9aa68c1bb524f106d7168c0117268c78f94fa67138a1a1a723a6c8b9d0da9e/syb_office_1_09.png" data-mid="34045195" border="0" src="https://freight.cargo.site/w/1000/i/9c9aa68c1bb524f106d7168c0117268c78f94fa67138a1a1a723a6c8b9d0da9e/syb_office_1_09.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6b23eb6b80c296dd1d76160f1519179731ef12890aeb88fdcb36ea2c1c56e540/syb_office_1_04.png" data-mid="34044552" border="0" src="https://freight.cargo.site/w/1000/i/6b23eb6b80c296dd1d76160f1519179731ef12890aeb88fdcb36ea2c1c56e540/syb_office_1_04.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0e0a6ec5e8a5f786c138cd19286a0067bc431138993ae95e6094d16606ed644f/syb_office_1_07.png" data-mid="34044557" border="0" src="https://freight.cargo.site/w/1000/i/0e0a6ec5e8a5f786c138cd19286a0067bc431138993ae95e6094d16606ed644f/syb_office_1_07.png" /><img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/21c1acb1eedaf369d115843db63e4548cbfaece2691c37dca9fc0d2ac948ee4c/syb_office_1_08.png" data-mid="34044558" border="0" src="https://freight.cargo.site/w/1000/i/21c1acb1eedaf369d115843db63e4548cbfaece2691c37dca9fc0d2ac948ee4c/syb_office_1_08.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d10310255fbc360da368988e538d1104857782d3f79212a315e035258d562915/syb_office_1_05.png" data-mid="34044554" border="0" src="https://freight.cargo.site/w/1000/i/d10310255fbc360da368988e538d1104857782d3f79212a315e035258d562915/syb_office_1_05.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3d36cc354bcba53f5d8f9d9c8c8b8d19b896a0cbfd76fa62c5695b268f59197a/syb_office_1_02.png" data-mid="34044548" border="0" src="https://freight.cargo.site/w/1000/i/3d36cc354bcba53f5d8f9d9c8c8b8d19b896a0cbfd76fa62c5695b268f59197a/syb_office_1_02.png" /> Project creditsYear 2015Concept and design – Niklas Alvarsson Creative direction – Joel Brosjö ←all projects → next project https://getniklas.com/Hastens-showroom Mon, 21 Jan 2019 10:47:59 +0000 niklas https://getniklas.com/Hastens-showroom Hästens Sound Lab Brand environment for a collaboration between Hästens and Spotify Business Hästens makes the world’s most expensive beds. And because most people buy a bed less often than they buy a car, every second a potential customer spends in their stores counts. Together with Hästens we created a Sleep Lab to test out the perfect combination of sleepy sounds and comfy beds. During this time, customers from the nearby Hästens’ store were invited to the Sound Lab for a quick nap and a survey. We transformed part of the Soundtrack Your Brand office into a combined sales and showroom. We collaborated with chosen clients to try out and experience our latest technology and conduct research. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fb086ef209694861f88e5dd1cc7cca414a6868109006afcd1215a9d51d777e78/spotify_business_office_3200x2000_23.png" data-mid="33270808" border="0" src="https://freight.cargo.site/w/1000/i/fb086ef209694861f88e5dd1cc7cca414a6868109006afcd1215a9d51d777e78/spotify_business_office_3200x2000_23.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bb7932e06b7c8036c0eb5b6baf07e7c9d384cdac6a85d3a7273e0c0e205b0f70/spotify_business_office_3200x2000_24.png" data-mid="33270809" border="0" src="https://freight.cargo.site/w/1000/i/bb7932e06b7c8036c0eb5b6baf07e7c9d384cdac6a85d3a7273e0c0e205b0f70/spotify_business_office_3200x2000_24.png" />&nbsp;<img width="1336" height="2000" width_o="1336" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e340abb3de520a1efd027b92b7cae0f8cc2bbbf3528113e7811e93bb8babaff9/spotify_business_office_3200x2000_20.png" data-mid="33270805" border="0" src="https://freight.cargo.site/w/1000/i/e340abb3de520a1efd027b92b7cae0f8cc2bbbf3528113e7811e93bb8babaff9/spotify_business_office_3200x2000_20.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b5de63cbb280e979d459ca19249a4f45cf50d00b59b7289b03b7502c6685d4fe/spotify_business_office_3200x2000_22.png" data-mid="33270807" border="0" src="https://freight.cargo.site/w/1000/i/b5de63cbb280e979d459ca19249a4f45cf50d00b59b7289b03b7502c6685d4fe/spotify_business_office_3200x2000_22.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/788d5d480374d7ec8e34ccee09802abc02b2380df175c042c901b943bdee8840/spotify_business_office_3200x2000_21.png" data-mid="33270806" border="0" src="https://freight.cargo.site/w/1000/i/788d5d480374d7ec8e34ccee09802abc02b2380df175c042c901b943bdee8840/spotify_business_office_3200x2000_21.png" /> Project creditsPlanning, design and project management – Niklas Alvarsson ←all projects → next project https://getniklas.com/Compass Wed, 23 Jan 2019 00:53:33 +0000 niklas https://getniklas.com/Compass Your way to higher education Brand identity for Compass Compass is an initiative&nbsp;of the University of Sydney that&nbsp;empowers students from traditionally underrepresented backgrounds to access higher education. In order to be able to connect both with the children and their parents, compass needed to evolve its brand identity into a rich new territory. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/464bc4a6262fe1b8c0d3ceb5c3f4bc5d78aaa483f5a7975f0c1d5044350cfdf2/compass_brochure_mockups_3200x2000_03.png" data-mid="33801148" border="0" src="https://freight.cargo.site/w/1000/i/464bc4a6262fe1b8c0d3ceb5c3f4bc5d78aaa483f5a7975f0c1d5044350cfdf2/compass_brochure_mockups_3200x2000_03.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f67bfc453a420831a4646b7a4c0029caba38493e2c4bf7aced7587eb6180e7f0/compass_brochure_mockups_3200x2000_03.png" data-mid="33458865" border="0" src="https://freight.cargo.site/w/1000/i/f67bfc453a420831a4646b7a4c0029caba38493e2c4bf7aced7587eb6180e7f0/compass_brochure_mockups_3200x2000_03.png" /><img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b603af2bd31e927cdc21854ff12b4e6bc7b379fe7d1038a8ac482a0f97fe2d9e/compass_brochure_mockups_3200x2000_01.png" data-mid="33458868" border="0" src="https://freight.cargo.site/w/1000/i/b603af2bd31e927cdc21854ff12b4e6bc7b379fe7d1038a8ac482a0f97fe2d9e/compass_brochure_mockups_3200x2000_01.png" /><img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3503e93bf67884745a69abdae2915e7fad849714f1f09f362e5052e7aa736bb3/compass_brochure_mockups_3200x2000_02.png" data-mid="33458963" border="0" src="https://freight.cargo.site/w/1000/i/3503e93bf67884745a69abdae2915e7fad849714f1f09f362e5052e7aa736bb3/compass_brochure_mockups_3200x2000_02.png" /> &nbsp; &nbsp; <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dea5b33569d591f3898a93d24c457d12a87ff33a6178369204e71612021069d2/Compass-illustrations-grey.png" data-mid="34015675" border="0" src="https://freight.cargo.site/w/1000/i/dea5b33569d591f3898a93d24c457d12a87ff33a6178369204e71612021069d2/Compass-illustrations-grey.png" /> Vibrant colours meet energetic illustrations and language full of individuality, meaning and appeal. The system consists of modular parts and allows Compass to adjust to the age group they are talking to, while maintaining a strong brand recognition. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f6cdf588ec30dd63853c409dfab722f7bd886be1ecf90cdf1862edc2184d7836/Compass-illustrations-grey-2.png" data-mid="34015674" border="0" src="https://freight.cargo.site/w/1000/i/f6cdf588ec30dd63853c409dfab722f7bd886be1ecf90cdf1862edc2184d7836/Compass-illustrations-grey-2.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5786692fd8d377ed2528fd8e370938d751d97ef9817c66a40f046a9ce486e151/compass_showcase_mockup_3200x2000_03.png" data-mid="33838901" border="0" src="https://freight.cargo.site/w/1000/i/5786692fd8d377ed2528fd8e370938d751d97ef9817c66a40f046a9ce486e151/compass_showcase_mockup_3200x2000_03.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cfb525c33c96022550ee3a9c69049b3407877fd1d166befa8f5a600e0b62b831/compass_drawstring_mockup_3200x2000.png" data-mid="33938373" border="0" src="https://freight.cargo.site/w/1000/i/cfb525c33c96022550ee3a9c69049b3407877fd1d166befa8f5a600e0b62b831/compass_drawstring_mockup_3200x2000.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b3c55c40071d7adecf19197ad777a5723690cf1c384706f7ae6e20fbacd2dc4c/compass_t-shirt_3200x2000.png" data-mid="33972790" border="0" src="https://freight.cargo.site/w/1000/i/b3c55c40071d7adecf19197ad777a5723690cf1c384706f7ae6e20fbacd2dc4c/compass_t-shirt_3200x2000.png" /> <img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e338fcd862b94f0224614c08af103dba583c460230784bcf55c35ffb10ad2652/Process.png" data-mid="33862184" border="0" src="https://freight.cargo.site/w/1000/i/e338fcd862b94f0224614c08af103dba583c460230784bcf55c35ffb10ad2652/Process.png" /><img width="1600" height="1000" width_o="1600" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f6fb11283d4e773114aa3221d3af08951d913ea1ff345bbb9ef7ba3ac936ba3d/Frame.png" data-mid="33862183" border="0" src="https://freight.cargo.site/w/1000/i/f6fb11283d4e773114aa3221d3af08951d913ea1ff345bbb9ef7ba3ac936ba3d/Frame.png" /> The simple and iconic forward-focussed arrow becomes the symbol for a natural progression from school to university.&nbsp;It’s a playful nod at the University of Sydney as it borrows elements from its design system Shape of Thought. Project credits Created at Moon, 2013 Creative Director – Linda Jukic Designer – Niklas Alvarsson Illustrations – Niklas Alvarsson, Freja Hedvall ←all projects → next project https://getniklas.com/Soundtrack Wed, 23 Jan 2019 03:28:04 +0000 niklas https://getniklas.com/Soundtrack More room for emotion Brand identity for Soundtrack Before 2018, Soundtrack Your Brand had been forced to juggle several product sub-brands due to licensing restrictions. In 2018, it could finally become one company, one product, one brand: Soundtrack. We now had the chance to create an iconic face for the new era in commercial music. And a brand that would be representative of the energetic culture the company has become known for. More confident. More human. More room for emotion. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a1ef379e852b1cdf89ecba213dad8017a36e7077cdc14995e138b2d5fc9d6dcf/Soundtrack--Logo.png" data-mid="33799887" border="0" src="https://freight.cargo.site/w/1000/i/a1ef379e852b1cdf89ecba213dad8017a36e7077cdc14995e138b2d5fc9d6dcf/Soundtrack--Logo.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d24f3a2f16ab5f14250b1c94213cbb91b7dc8f1c615586f8348b2b51b464951e/soundtrack_business_cards_3200x2000.png" data-mid="33722241" border="0" src="https://freight.cargo.site/w/1000/i/d24f3a2f16ab5f14250b1c94213cbb91b7dc8f1c615586f8348b2b51b464951e/soundtrack_business_cards_3200x2000.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/337ba93c519f47f95adf357eb9b69be6dcdca13c9ece16a2d331d566b087e771/soundtrack_player_packaging_3200x2000.png" data-mid="33705678" border="0" src="https://freight.cargo.site/w/1000/i/337ba93c519f47f95adf357eb9b69be6dcdca13c9ece16a2d331d566b087e771/soundtrack_player_packaging_3200x2000.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/578add7d18d4f3e193ed9de284a2e681edcbfea454df9a35fa7ce661d1d74be5/soundtrack-player-3_0-illustration-CD-1.png" data-mid="33766291" border="0" src="https://freight.cargo.site/w/1000/i/578add7d18d4f3e193ed9de284a2e681edcbfea454df9a35fa7ce661d1d74be5/soundtrack-player-3_0-illustration-CD-1.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/233190e10c940712710d6a99b529f22d5004f5986a53b6e46d7a51dcc6757a5b/Soundtrack--Storefront-RED-BG2.png" data-mid="33792134" border="0" src="https://freight.cargo.site/w/1000/i/233190e10c940712710d6a99b529f22d5004f5986a53b6e46d7a51dcc6757a5b/Soundtrack--Storefront-RED-BG2.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/32ba982398a65ccd916ca8704fc51409ef568b24f8cb40e612463f4677d245c3/Soundtrack-iphone-X-mockup-RED-BG.png" data-mid="33791701" border="0" src="https://freight.cargo.site/w/1000/i/32ba982398a65ccd916ca8704fc51409ef568b24f8cb40e612463f4677d245c3/Soundtrack-iphone-X-mockup-RED-BG.png" /> Soundtrack’s new voice <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8bbabb61abda42563dae2499912f9998dbc6b7f7e64ce70780403548bfabdcc2/soundtrack_guide_to_messaging_3200x2000.png" data-mid="33735834" border="0" src="https://freight.cargo.site/w/1000/i/8bbabb61abda42563dae2499912f9998dbc6b7f7e64ce70780403548bfabdcc2/soundtrack_guide_to_messaging_3200x2000.png" /> Buddha helps Soundtrackspeak with confidenceA shift towards a thought-provoking and human brand goes beyond looks. You gotta talk the talk. In order to speed up the change, I created a step-by-step tool for everyone who writes for the company, whether it’s for the storefront, customer support, advertising or micro copy inside the product. The buddha model is now used throughout the company and empowers Soundtrack to come across as more confident, direct and real.<img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3ab22de896d512f92c029614cbcc3a2f2f3681791d7f2b0e8790637ad3f22267/Soundtrack--Buddha-model.png" data-mid="33795604" border="0" src="https://freight.cargo.site/w/1000/i/3ab22de896d512f92c029614cbcc3a2f2f3681791d7f2b0e8790637ad3f22267/Soundtrack--Buddha-model.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a6a689fd1cb43ac2a2c7c86ab0a8796d67e68f4f33b101b4840756c97c7bd59a/soundtrack_reports_mockups_01_3200x2000_03.png" data-mid="33496434" border="0" src="https://freight.cargo.site/w/1000/i/a6a689fd1cb43ac2a2c7c86ab0a8796d67e68f4f33b101b4840756c97c7bd59a/soundtrack_reports_mockups_01_3200x2000_03.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c02b82574a5c9c1297c9650db9491659f5bf22a6bcb198662aed8f5b84f7d551/soundtrack_reports_mockups_01_3200x2000_04.png" data-mid="33620014" border="0" src="https://freight.cargo.site/w/1000/i/c02b82574a5c9c1297c9650db9491659f5bf22a6bcb198662aed8f5b84f7d551/soundtrack_reports_mockups_01_3200x2000_04.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a2d6a0b8f952e04d1f2addf9999ad50031e9c0ed4070c1f344023b9325635a10/soundtrack_reports_mockups_01_3200x2000_05.png" data-mid="33620018" border="0" src="https://freight.cargo.site/w/1000/i/a2d6a0b8f952e04d1f2addf9999ad50031e9c0ed4070c1f344023b9325635a10/soundtrack_reports_mockups_01_3200x2000_05.png" /> Project creditsYear 2018Creative Director – Andreas PihlströmDesign Director – Niklas AlvarssonProduct Designers – Gustav Arnetz, Gohar Avagyan, Henrik Engdahl, Samuel Kantala Packaging and stationery applications: Niklas Alvarsson Writers: Niklas Alvarsson, Jens Hansegård Video photography: Henrik Björkman ←all projects → next project https://getniklas.com/Spotify-Business Thu, 10 Jan 2019 00:17:09 +0000 niklas https://getniklas.com/Spotify-Business From background noise to marketing tool Brand identity and service design for Spotify Business Winner of a Design S Award 2016,Swedish Design Awards More (in Swedish) <img width="4113" height="2737" width_o="4113" height_o="2737" data-src="https://freight.cargo.site/t/original/i/f9ebd58fa7de6860557fcae62ca6ad34dd534ebf9f75bb779e0249cb139d81cc/sticker1.jpg" data-mid="32326723" border="0" src="https://freight.cargo.site/w/1000/i/f9ebd58fa7de6860557fcae62ca6ad34dd534ebf9f75bb779e0249cb139d81cc/sticker1.jpg" /> It's hard to imagine that in 2013, big global businesses were still distributing music to their stores by mailing around burned CDs and USB sticks. While consumers were spoiled with instant access to millions of songs, businesses faced complicated licensing, archaic hardware and limited music choice. We set off to build the world's best music service for brands. <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/49e7ab1f326499aad65a0d1aa7675dc9ea460b8adfb0fa13cbff641d89724f79/Spotify-Business--Spotify-Business.png" data-mid="32959166" border="0" src="https://freight.cargo.site/w/1000/i/49e7ab1f326499aad65a0d1aa7675dc9ea460b8adfb0fa13cbff641d89724f79/Spotify-Business--Spotify-Business.png" /> <img width="3600" height="2000" width_o="3600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3dff2fa393f4bd970501eca47b62a991334632feb5567eba315aee7ce8afe888/guidelines-shadow.png" data-mid="32955905" border="0" src="https://freight.cargo.site/w/1000/i/3dff2fa393f4bd970501eca47b62a991334632feb5567eba315aee7ce8afe888/guidelines-shadow.png" /> The service enables any company to sign up online, and start playing music within minutes, with the right licences. They get access to the entire Spotify catalog through a new interface, tailored specifically for the needs of commercial playback. <img width="1600" height="2000" width_o="1600" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6e4714d99a9fa019d34c13304a524e6b1030db2f57f718acc59d4729ab0fedfc/Spotify-Business--Storefront.png" data-mid="32959874" border="0" src="https://freight.cargo.site/w/1000/i/6e4714d99a9fa019d34c13304a524e6b1030db2f57f718acc59d4729ab0fedfc/Spotify-Business--Storefront.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b867ad94441e958744598d3eba0e089151c72fc61ce55e4d9679e0266c3ed304/Spotify-Business--Soundtrack.png" data-mid="32956823" border="0" src="https://freight.cargo.site/w/1000/i/b867ad94441e958744598d3eba0e089151c72fc61ce55e4d9679e0266c3ed304/Spotify-Business--Soundtrack.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/747b5a75f97be27dcc36b70145b0273cf2646d89ace3be24b70cac18e410677e/Spotify-Busines--Discover.png" data-mid="32959978" border="0" src="https://freight.cargo.site/w/1000/i/747b5a75f97be27dcc36b70145b0273cf2646d89ace3be24b70cac18e410677e/Spotify-Busines--Discover.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c281a20a9ccc7cebf1a945404c1bd20b2a549737f8566cf05183218059c66493/Spotify-Business--Schedule.png" data-mid="32959537" border="0" src="https://freight.cargo.site/w/1000/i/c281a20a9ccc7cebf1a945404c1bd20b2a549737f8566cf05183218059c66493/Spotify-Business--Schedule.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ed2a5cbf1d0dd5a6fa7e14caa93cfe92b17128c1a0cf63e678c90eded7e328e1/Spotify-Business--iPhone.png" data-mid="32959378" border="0" src="https://freight.cargo.site/w/1000/i/ed2a5cbf1d0dd5a6fa7e14caa93cfe92b17128c1a0cf63e678c90eded7e328e1/Spotify-Business--iPhone.png" /> Excuse me, what’s that song you’re playing? Music is a great conversation starter, and Spotify Business made sharing songs easy. Traditionally, the customer experience starts and stops at the threshold of a store or a restaurant. But now, customers were able bring the experience with them, and follow their favourite brand’s soundtrack on Spotify. &nbsp; <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1c5e5954d358172d687629eff6fb1607ce9ae1bd31691b745eabe472f5c11f5f/Spotify-Business--Sticker.png" data-mid="32960547" border="0" src="https://freight.cargo.site/w/1000/i/1c5e5954d358172d687629eff6fb1607ce9ae1bd31691b745eabe472f5c11f5f/Spotify-Business--Sticker.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b528d90d0d52fcbeafb1a611a085e748a46b35d56cd44bf0bedca6180e3be8d9/Spotify-Business--Partner-pack-2.png" data-mid="32959840" border="0" src="https://freight.cargo.site/w/1000/i/b528d90d0d52fcbeafb1a611a085e748a46b35d56cd44bf0bedca6180e3be8d9/Spotify-Business--Partner-pack-2.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3c534a0f0c9d1ff6bb2859a292ff6c458f6b07ae096544e4e6571bab4f8836f0/Spotify-Business--Partner-pack-1.png" data-mid="32959825" border="0" src="https://freight.cargo.site/w/1000/i/3c534a0f0c9d1ff6bb2859a292ff6c458f6b07ae096544e4e6571bab4f8836f0/Spotify-Business--Partner-pack-1.png" /> <img width="3200" height="2000" width_o="3200" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a7bd564a36289967c34b2d24528cbd8d5bf3f6a5466d86d0c171283fe6ecb709/Spotify-Business--Now-playing-Stureplan.png" data-mid="32960624" border="0" src="https://freight.cargo.site/w/1000/i/a7bd564a36289967c34b2d24528cbd8d5bf3f6a5466d86d0c171283fe6ecb709/Spotify-Business--Now-playing-Stureplan.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2291e7cce69bdc826a995edf9111ab5a311d3948b62ef673293c1b6d2d7b019b/spotify_brand_activation_01.png" data-mid="33928071" border="0" src="https://freight.cargo.site/w/1000/i/2291e7cce69bdc826a995edf9111ab5a311d3948b62ef673293c1b6d2d7b019b/spotify_brand_activation_01.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/89bb692b7265721ab6245b1c511b0b36dc03e4805da826c5fb7853015eee3cd7/spotify_brand_activation_02.png" data-mid="33928072" border="0" src="https://freight.cargo.site/w/1000/i/89bb692b7265721ab6245b1c511b0b36dc03e4805da826c5fb7853015eee3cd7/spotify_brand_activation_02.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/aa14d4a554d5790c78aa57ddcf9ee854e02cd44383fc6285496af51a2a54bacf/spotify_brand_activation_03.png" data-mid="33928073" border="0" src="https://freight.cargo.site/w/1000/i/aa14d4a554d5790c78aa57ddcf9ee854e02cd44383fc6285496af51a2a54bacf/spotify_brand_activation_03.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fb222c02953e46ba8e3beabadd5811f542153a150faa81b83c6ee7cac7d4de92/spotify_brand_activation_04.png" data-mid="33928074" border="0" src="https://freight.cargo.site/w/1000/i/fb222c02953e46ba8e3beabadd5811f542153a150faa81b83c6ee7cac7d4de92/spotify_brand_activation_04.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cfd24fc52501b0dce7a15c533f94f5dfcc1d622daf3b622441fad6172167b333/spotify_brand_activation_05.png" data-mid="33928075" border="0" src="https://freight.cargo.site/w/1000/i/cfd24fc52501b0dce7a15c533f94f5dfcc1d622daf3b622441fad6172167b333/spotify_brand_activation_05.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9b16595c7379a3766e82cedeec736182205831824dfdcabef59a462f19adb648/spotify_brand_activation_08.png" data-mid="33928078" border="0" src="https://freight.cargo.site/w/1000/i/9b16595c7379a3766e82cedeec736182205831824dfdcabef59a462f19adb648/spotify_brand_activation_08.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/16f3d04fc9eae940e7a21f120edd6ca09d39a2b8cfdefdc7804144c8b9f78b54/spotify_brand_activation_09.png" data-mid="33928079" border="0" src="https://freight.cargo.site/w/1000/i/16f3d04fc9eae940e7a21f120edd6ca09d39a2b8cfdefdc7804144c8b9f78b54/spotify_brand_activation_09.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/662c4b90f07111ca4b55b0d3cb50be186a7d77647069e91945ecd7c81caa9a59/spotify_brand_activation_07.png" data-mid="33928077" border="0" src="https://freight.cargo.site/w/1000/i/662c4b90f07111ca4b55b0d3cb50be186a7d77647069e91945ecd7c81caa9a59/spotify_brand_activation_07.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b461506844f43bd4670910294539255308016acc132d3ff1f516a9a427b3ffcc/spotify_brand_activation_10.png" data-mid="33928080" border="0" src="https://freight.cargo.site/w/1000/i/b461506844f43bd4670910294539255308016acc132d3ff1f516a9a427b3ffcc/spotify_brand_activation_10.png" /> <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e4428cae85f7a81584caf8fc48f504c391770020b49b7cc89648e761afed4e1e/spotify_brand_activation_12.png" data-mid="33932485" border="0" src="https://freight.cargo.site/w/1000/i/e4428cae85f7a81584caf8fc48f504c391770020b49b7cc89648e761afed4e1e/spotify_brand_activation_12.png" /> Brand + music activation Many brands wished to integrate music into their experiences or events. I helped ideate and build creative installations for The Absolut Company, W Hotels, The Abba Museum and McDonald’s to name a few. <img width="2000" height="3200" width_o="2000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/5e9e3a3d756825b82a939220df7db8a4b13f7c19bfd981affecc25768f9ee53a/absolut-sounds-process.png" data-mid="33932036" border="0" src="https://freight.cargo.site/w/1000/i/5e9e3a3d756825b82a939220df7db8a4b13f7c19bfd981affecc25768f9ee53a/absolut-sounds-process.png" /> <img width="2000" height="3200" width_o="2000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/14ed30811e059d8c7deee7c3670b0dbaaa40a1724a22ad55aa733b272c735796/absolut-sounds-process-2.png" data-mid="33932035" border="0" src="https://freight.cargo.site/w/1000/i/14ed30811e059d8c7deee7c3670b0dbaaa40a1724a22ad55aa733b272c735796/absolut-sounds-process-2.png" /> Project creditsYears 2014–16 My role: Brand identity, customer journeys, copywriting, product presentations and user guides, brand activation Creative Director – Joel BrosjöDesigners – Niklas Alvarsson, Gustav Arnetz, Patrik Axelsson, Henrik Engdahl, Samuel Kantala, Hanna Kulin, Martin Tägtström, Daniel Hilding ←all projects → next project