The future of
technical support
Brand identity and communication platform
Digital product design (UI/UX)
Website
Mavenoid started in 2018 with a clear aim: to build the world’s best platform for technical product support. It would help users of physical products to onboard, use and troubleshoot their products with the help of AI-assisted self-service, while saving big money for product companies by freeing their human customer service teams from endless repetitive questions.
Five years later, Mavenoid is now used by leading product companies around the world: Husqvarna, Jabra, Voi, Bosch, ABB, Cambridge Audio, DeLonghi, and many more.
Five years later, Mavenoid is now used by leading product companies around the world: Husqvarna, Jabra, Voi, Bosch, ABB, Cambridge Audio, DeLonghi, and many more.
“Mavenoid” means expert-likeAnd that’s what the service does – it temporarily turns users into product experts. The back-end Flowbuilder enables companies to build models for how their products work, and the front-end Assistant makes this knowledge instantly useful to their customers. The interactive and diagnostic approach is similar to how a human expert would go about troubleshooting and answering questions.
A brand built on usefulness
Mavenoid steers clear of the many clichés associated with AI companies. Instead, Mavenoid’s identity aims to make tech feel fun and approachable. Illustrations take inspiration from assembly instruction manuals and safety on-board cards – simple and clear, but with added human elements.
The brand guidelines and marketing asset library were built as a system in Figma. Modules linked to product components make it easy to keep it up-to-date and to quickly put together digital marketing assets.
Mavenoid steers clear of the many clichés associated with AI companies. Instead, Mavenoid’s identity aims to make tech feel fun and approachable. Illustrations take inspiration from assembly instruction manuals and safety on-board cards – simple and clear, but with added human elements.
The brand guidelines and marketing asset library were built as a system in Figma. Modules linked to product components make it easy to keep it up-to-date and to quickly put together digital marketing assets.
Playful but powerful
While the back-end of the product is powerful and feature-rich, a lot of effort was put into bringing to life Mavenoid’s approachable look and feel. The combination of shapes, colours, layout, microcopy, and animations help to make it both intuitive and joyful to use. This puts Mavenoid in its own league of user-friendliness when compared to the competition.
While the back-end of the product is powerful and feature-rich, a lot of effort was put into bringing to life Mavenoid’s approachable look and feel. The combination of shapes, colours, layout, microcopy, and animations help to make it both intuitive and joyful to use. This puts Mavenoid in its own league of user-friendliness when compared to the competition.
Always meeting the user with the right level of help
Mavenoid’s product assistant can live on a company’s website, or be integrated into their apps. The interface adapts to the level of help each individual user needs.
At first, the widget takes little space. However, once a user keeps indicating that they need more assistance, the support experience deepens and the content takes up more screen real estate. This unique approach helps to balance support content with other website content, and prevents information overload for users.
Mavenoid’s product assistant can live on a company’s website, or be integrated into their apps. The interface adapts to the level of help each individual user needs.
At first, the widget takes little space. However, once a user keeps indicating that they need more assistance, the support experience deepens and the content takes up more screen real estate. This unique approach helps to balance support content with other website content, and prevents information overload for users.
Project credits
Years 2019–2023
My role as Head of Design:
Brand identity, digital product design, service innovation, website design & build, copywriting and wiriting guidelines, product & sales presentations, video production, event design and production, design system for marketing and sales content.
Also on the team:
Product design – Mattias Andersson, Redouane Oumahi, Anna Syla, León Kibuka
Marketing design – Kristyna Gottvald
