More room for emotion
Brand identity for Soundtrack
Before 2018, Soundtrack Your Brand had been forced to juggle several product sub-brands due to licensing restrictions. In 2018, it could finally become one company, one product, one brand: Soundtrack. We now had the chance to create an iconic face for the new era in commercial music. And a brand that would be representative of the energetic culture the company has become known for.
More confident. More human. More room for emotion.
More confident. More human. More room for emotion.
Soundtrack’s new voice
Buddha helps Soundtrack
speak with confidenceA shift towards a thought-provoking and human brand goes beyond looks. You gotta talk the talk. In order to speed up the change, I created a step-by-step tool for everyone who writes for the company, whether it’s for the storefront, customer support, advertising or micro copy inside the product. The buddha model is now used throughout the company and empowers Soundtrack to come across as more confident, direct and real.
speak with confidenceA shift towards a thought-provoking and human brand goes beyond looks. You gotta talk the talk. In order to speed up the change, I created a step-by-step tool for everyone who writes for the company, whether it’s for the storefront, customer support, advertising or micro copy inside the product. The buddha model is now used throughout the company and empowers Soundtrack to come across as more confident, direct and real.
Project credits
Year 2018
Creative Director – Andreas Pihlström
Design Director – Niklas Alvarsson
Product Designers – Gustav Arnetz, Gohar Avagyan, Henrik Engdahl, Samuel Kantala
Packaging and stationery applications: Niklas Alvarsson
Writers: Niklas Alvarsson, Jens Hansegård
Video photography: Henrik Björkman
