From background noise to marketing tool
Brand identity and service design for Spotify Business
Winner of a Design S Award 2016,Swedish Design Awards
More (in Swedish)
It's hard to imagine that in 2013, big global businesses were still distributing music to their stores by mailing around burned CDs and USB sticks. While consumers were spoiled with instant access to millions of songs, businesses faced complicated licensing, archaic hardware and limited music choice. We set off to build the world's best music service for brands.
The service enables any company to sign up online, and start playing music within minutes, with the right licences. They get access to the entire Spotify catalog through a new interface, tailored specifically for the needs of commercial playback.
Excuse me, what’s that song you’re playing?
Music is a great conversation starter, and Spotify Business made sharing songs easy. Traditionally, the customer experience starts and stops at the threshold of a store or a restaurant. But now, customers were able bring the experience with them, and follow their favourite brand’s soundtrack on Spotify.
Music is a great conversation starter, and Spotify Business made sharing songs easy. Traditionally, the customer experience starts and stops at the threshold of a store or a restaurant. But now, customers were able bring the experience with them, and follow their favourite brand’s soundtrack on Spotify.
Brand + music activation
Many brands wished to integrate music into their experiences or events. I helped ideate and build creative installations for The Absolut Company, W Hotels, The Abba Museum and McDonald’s to name a few.
Many brands wished to integrate music into their experiences or events. I helped ideate and build creative installations for The Absolut Company, W Hotels, The Abba Museum and McDonald’s to name a few.
Project credits
Years 2014–16
My role:
Brand identity, customer journeys, copywriting, product presentations and user guides, brand activation
Creative Director – Joel Brosjö
Designers – Niklas Alvarsson, Gustav Arnetz, Patrik Axelsson, Henrik Engdahl, Samuel Kantala, Hanna Kulin, Martin Tägtström, Daniel Hilding
