Bringing to life
poetic functionalism
Workplace design for Soundtrack Your Brand
In 2015, Soundtrack Your Brand had grown tremendously, and needed a bigger home. Luckily, we found it just three stories below our previous one, and we began the transformation.
It’s designed as part workplace, part showroom, part town square, part nightclub. The Soundtrack Your Brand identity was infused into every detail. Functional and stringent, yet playful and surprising.
It’s designed as part workplace, part showroom, part town square, part nightclub. The Soundtrack Your Brand identity was infused into every detail. Functional and stringent, yet playful and surprising.
The Wall of Fame was a celebration to some Soundtrack Your Brand’s first customers. Visitors could try the product and get inspired by their soundtracks – From McDonald’s to Stutterheim to The Fotografiska Museum. The experience continued online as the Soundtrack blog featured longer interviews with these in-store music pioneers.
Concept, sectioning and flows
It became evident that this 750 square meter space would need to be very multi-functional, not only at different times of the day, but conflicting activities would take place simultaneously. Early on, we realised it was necessary to divide the space between areas for informal work, where music would be playing 24/7, and the sound-proofed quiet work area.
The office successfully become the hard work-hard play home we’d wished for. Besides a great place for work, it hosted numerous concerts, panel discussions, and of course, some epic parties and concerts.
Project credits
Year 2015
My role:
I managed the entire project, from interviews, planning and concept, to design execution and installation.
Stakeholder workshops and creative strategy
Planning and project management
Concept, interior design and decoration
Custom furniture
Lighting design